Article Marketing As Part Of Your Promotion Plan

Adding article writing to your marketing and promotion plan can provide returns for many months to come.  Unlike other forms of promotion articles have a life long beyond the inital writing.  Because of their specialized life online articles can drive interested traffic to your website or blog for months even years after you wrote the article.  How can that happen?

Every time you write an article you include a resource box which is part of the article. It includes brief information about you and a link to your website.  You grant permission for people to reprint your article in return for including your resource box.  So where will people find your article and then your website?  Well, people will find your article and  website through one of four  ways

1. When you submit your article to an article directory, people searching online will find the listing for your article. This is why it is important to submit your article to directories that get the type of traffic you want to attract. It wouldn't be too effective to submit an article on how to choose a toy for a three year old to a directory specializing in networking technology advancements.
2. Website owners are always looking for fresh content for their sites. Many look to article directories to find their content. The advantage to you is your contact information stays with the article. so when website visitors are interested in you and your topic, the vistor can find you and your website.
3. You can also submit your articles to ezines and newsletters.  Their editors are also looking for content. Again your contact information is attached to the article.  So when interested people read the ezine, they know where to find you.
4. Finally each one of those sites that has your article has a one-way link back to your website.  Search engines like Google, MSN and AOL love one way links.  The search engines consider a one way link to be a type of endorsement of your website.  Each of those links add up to higher credibility for your website.  Increased credibility and more links add up to a higher ranking in the search engines.  That means when people go looking and type your topic in the search engine window, you have a better chance of being found. You also gain a higher level of credibility from the searchers as your site is not in the paid listing section.

Article writing provides interested visitors to your website. They read your article.  They like the way you talk.  They are interested in what you have to offer. And the readers click on your link to get to your website!  They chose you deliberately.  Article readers are interested readers who want or are interested in what you have on your site.

People who click to your site from a search engine also are interested visitors.  They haven't had the opportunity yet to hear your message, but they  know you have credibility.  They found you in what is called the organic or natural search part of the search engine page.  (Take a look at Google. Paid search listings are at the top and right of the page. Organic listings are found at the left.)

Take the time to write some articles.  You only need to put 300-600 words on a topic.  I'll talk more about how to choose your topic and what to include next time.

It’s all about using Word of Mouse to promote your message,

Alysan