Learning From Others

A really great part of being online is the access you  get to really good marketing information.  Now I’ll agree that occasionally the amount of incoming information goes into overload status.  But some sites deliver the information in a way you always walk away with a tip or tactic you can apply in your own business.

 Non-Profit Blog Can Be Profitable To Read

 One blog in particular I really enjoy reading is Nancy Schwartz of Getting Attention. 

The recent compiled post on using video for promotion offered lots of tips for a variety of budget and experience levels.  Even for profit organizations can benefit from these ideas.

Mix Information In A Responsive Community

Another resource I enjoy is Grokdotcom. It’s a team of talented bloggers who talk about a variety of marketing topics–everything from how to arrange your website for the best possible conversion, to promoting your book, to selling to women.  The primary focus of the site is the ‘how’ to persuade online and converting prospects to customers. 

Dave Young’s Screencasts are always designed to bring that ah-ha. Dave takes an existing website and then walks through  a short, pithy discussion what could be done to improve the conversion of the site under discussion. In this post he talks about the information needed in the early information-gathering phase of the online buyer of camping equipment.

Be The Gatherer and Complier of Online Marketing

Marketing Sherpa (www.marketingsherpa.com) is the ultimate resource when you want to find out the ‘nuts and bolts’ of what is happening in online marketing. Using case studies of actual companies complete with screen shots, and marketing pieces you get the bird’s eye view of what works And what doesn’t. 

Marketing Sherpa also develops benchmark studies such as the Eyetracking Study.  That study reviewed the how's and whys of arranging information on your website and blog to gain the most eyeballs reading your copy.  

 Visit these sites and discover some tips and tactics to make your business grow more profitably.