Video Promotion: More Ways For You To Promote Your Business
Videos are one of the hot trends in online promotion. But a video without a plan is a waste of time, money and effort.
Now many business owners eyes glaze over when you say video promotion. People start thinking of Hollywood production or indy producers. Reality is somewhere in between.
Video is another way of personalizing your reach to your customers and prospects. In the anonymous online world a video can give a voice and even a face to your business.
So where do you start? Think about what people-your customers- would like to know about your business or services.
Some ideas you might want to consider:
- A how to: this could be how to use your newest product or some updates to your product line. Don't think commercial, think how to best use as a consumer of your product.
- Short videos from your latest event
- Interviews with experts in your field
- Interview with staff members
Online promotion is all about connecting with your customer or prospect. If you're not sure what to include, ask some of your current customers. Better yet, film them giving testimonials about your products or services.
Post these videos on your blog, upload them to the video sharing sites. Include links to the videos in your news releases.
Video puts a face on your business. Let customers and prospects see yours soon.
It’s all about using Word of Mouse to promote your message,
Alysan
