Word Of Mouse Success Stories: Attorney Mike Young

Our next Word of Mouse Success Story is attorney Mike Young. Mike has blended his knowledge of internet marketing with his law practice to develop his own way of using Word of Mouse. (Full disclosure:  Mike Young and Mike Young Law are clients of Buzz for Business.)

  (Mike Young)

Business:  Law practice in Dallas TX with an emphasis on Internet law

 Website:  www.MikeYoungLaw.com

Blog:  http://mikeyounglaw.com/wp/

His Story: Mike's been a computer and Internet fan for some time. He started with an Atari 400 with 8 KB RAM and continued learning more about how the Internet works.  Keenly interested in business law, Mike received an advanced degree in International Law from Georgetown University. 

For the past 13 years Mike has been working with businesses both online and offline to further their growth safely and within compliance of regulations. An avid student and practioner of the ever evolving Internet market, Mike has seen the dramatic changes, growth, and expectations of consumers and marketers online over the past 5 years.

As an attorney practicing with an emphasis in Internet law,  Mike's  target market can be found online and offline. So he used a combination of community involvement and online participation to reach and grow his practice. 

As he listened more and more he recognized that many businesses, had no idea of the challenges involved in marketing online.  From basic principles of using a legal entity to protect the business owner's assets to the nitty gritty details of outsourcing work electronically, Mike started collecting questions and stories from business owners.

The questions were asked of combination of people who already had an existing Internet business and those business owners looking to go online. Mike pulled all the information together in an easy to read book, "Internet Marketing: Legal Secrets Revealed" which he just released in ebook form.

Mike lives in Dallas with his son and their Pembroke Welsh Corgis.

Word of Mouse Techniques Used:

Use of blog:  Mike has made a committment to blogging. Each day he writes an analysis of relevant Internet law and marketing legal news.  As a result of his blogging his site receives a steady traffic of  visitors from around the world.   

Online News Release:  Mike took the Harry Potter leak of Book 7 and sent out a news release of his analysis of the leak. He took the stand of saying copyright laws had not kept pace with newer electronic mediums. Using a search engine optimized release his website received a huge influx of traffic and he still today has many Google listings from that one news release.

Video: Mike regularly posts videos on multiple websites (including Google Video, YouTube, and MySpace) that are of interest to Internet marketers.  He has used analysis, and humor to drive traffic to his website and blog.  One YouTube video is a spoof on outrageous claims made by some online marketers.

Audio: Mike has recorded a series of legal podcasts that will be distributed soon.

Social Networking: Mike is active on most social networking sites…both providing and recommending content.

Book: "Internet Marketing Legal Secrets Revealed" has just been published. 

Mike Young has used originality and passion when delivering his message online.  Take a look at his websites and book to see how you can promote your business, message and you online.

It’s all about using Word of Mouse to promote your message,

Alysan